My Favorite Properties with the New Michelin Key, the Michelin Star of Hotels
The Michelin Star grew out of a humble guide intended to sell tires. Andre and Edouard Michelin founded their eponymous tire company in the 1800s, likely unaware of what it would become. In the 1920s, they started the tradition that they are most known for: awarding Stars to restaurants. More than a century later, the company has introduced the hotel-equivalent of the beloved Michelin Star: the Michelin Key.
As with Michelin Stars, Michelin Keys are awarded based on visits by anonymous evaluators, who consider the hotel’s design, architecture, service quality, personality, value and contribution to its surroundings.
Currently, France is the only country in which Michelin has announced its Key honorees. There are 189 Michelin Key hotels in France: an elite 24 with three Keys, 38 with two Keys and 127 with one Key. Of these, Fora gets perks at over three quarters (although I can still book your stay at most Key hotels, even if they’re not part of a specific perks program).
